Sheldon Yellen, CEO of BELFOR Holdings Inc., writes 9,200 holiday and birthday cards every year: one for every employee. He started this gesture in 1985 to change people’s perspective about him around the company. He continued the custom as a way of generating gratefulness amongst the employees. It’s a fantastic example of leadership that intentionally focuses on employees as individuals who deserve dignity and recognition (Allana Akhtar, “A CEO Who Writes 9,200 Employee Holiday Cards a Year Explains the Value of Gratitude,” Business Insider, updated December 24, 2019, https://www.businessinsider.com/ceo-writes-7400-employee-birthday-cards-each-year-2017-6).
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