In a social media culture, “likes” are paramount—and in another sense, they are also necessary in effective communication. “‘You have no “likes” in your sermons,’ said Robert Hall to a brother minister; ‘Christ taught that the kingdom of heaven was “like leaven,” etc. You tell us what things are, but never what they are like.’ Parables are more ancient than arguments” (Lord Bacon, quoted in Joseph S. Exell, The Biblical Illustrator [New York: 1905–9], Mark 4:33–34, “‘Likes’ in a Sermon,” https://www.studylight.org/commentaries/tbi/mark-4.html).