Love is the result of the grace we’ve been given in Christ—yet we’re often motivated by fear. In an article in Psychology Today, Robert Evans Wilson Jr. writes, “Marketers use fear as a motivator as often as they can. They present a scenario they hope will invoke our sense of fear. Then they show us a solution— a path back to our comfort zone—that entails using their product or service. Fear is used to sell almost everything: cars, tires, and life insurance are classics. But clever marketers also use it to sell breakfast cereal and deodorant” (Robert Evans Wilson Jr., “The Most Powerful Motivator,” The Main Ingredient [blog], September 23, 2009).
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